Hi, I’m Lucie! A Senior Designer
with a focus in brand identity,
brand strategy, and typography.


NBC 
Paris Olympics 2024

Logo Development
Brand Identity
 

Contributed to the development and refinement of the Paris 2024 Olympic logo and broader visual identity system, supporting the evolution of a mark designed to unify sport, culture, and national symbolism. Assisted in exploring logo applications, visual language extensions, and system consistency across multiple branded touchpoints.






Johnson & Johnson 
Anthem Campaign Development and Brand Ecosystem Expansion

Brand Anthem
Brand System Extension
 

Contributed to the design and strategic development of a MedTech brand anthem, helping translate complex healthcare innovation into a clear, human-centered visual narrative. Collaborated with cross-functional teams to refine the campaign concept, support the evolution of the visual system, and execute assets across digital, environmental, and presentation touchpoints. Beyond the anthem, supported additional scopes across the broader brand ecosystem.

Only a select few frames are shown here.




Elias
Brand Identity

Logo Development
Brand Identity
 

Contributed to the development of a comprehensive brand identity and logo system for Elias, crafting a visual language that reflects the company’s core values and long term vision. The process began with strategic discovery, defining brand positioning, tone, and foundational messaging before translating those insights into a refined and scalable visual identity.







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